Millennials and Generation Z have the most pent-up purchasing power of any generations. $24 trillion is the estimated wealth of Millennials by 2020 in the U.S. alone. Millennials and Generation Z won’t respond to marketing approaches of the past. Social networks, mobile technology, and the evolving landscape of digital payments have changed how the next generations wants to consume.
Ryan shares clear insights into the buying behaviors and expectations of Millennial and Generation Z consumers. This program delivers proven and actionable strategies for gaining the attention of Millennials and Generation Z and earning their long-term loyalty.
This program is available as a customized keynote presentation, a half-day workshop, or a full-day workshop.
"Ryan was the keynote speaker for our Southeast Toyota Marketing Meetings. We received dozens of unsolicited, positive comments regarding Ryan's “Marketing to the Next Generation" presentation. Ryan was a pleasure to work with, taking time to meet with us several times before our tour kicked-off, to ensure we were aligned with content and message. We could not be happier with the outcome and would highly recommend Ryan.”