Keynote Topic:

Marketing & Selling to Millennials & Gen Z


Earn the Attention, Trust, and Business of Next-Generation Buyers


Millennials and Generation Z have overtaken Baby Boomers and Generation X as the generations with the most spending power. Additionally, 73% of the emerging generation workers are involved in decisions to purchase products or services for their companies.


Millennials and Gen Z buy differently than previous generations. Mobile technology, ubiquitous connectivity, and the social web have forever changed the buying expectations of the emerging generations. Marketing and sales techniques of the past won’t work with Millennials and Gen Z.

Ryan brings cutting edge insights into how the emerging generations have flipped the sales script and how to exceed their buying expectations in order to win new business and secure lasting loyalty.

Attendees Gain

  • Insights into Millennial and Gen Z buying behaviors and expectations
  • Insights into the benefits of selling to Millennials & Gen Z
  • Perspectives into how each generation approaches buying
  • Strategies that are proven and actionable to sell, connect, and market to Millennials and Gen Z
  • Techniques for positioning products/services with and communicating to Millennials and Gen Z
  • Best-in-class examples of organizations successfully selling to the emerging generations
  • Ability to drive Millennial and Gen Z leads, sales, and satisfaction

This program is available as a customized keynote presentation, a half/full-day workshop, or virtually.

"Ryan was the keynote speaker for our Southeast Toyota Marketing Meetings. We received dozens of unsolicited, positive comments regarding Ryan's “Marketing to the Next Generation" presentation. Ryan was a pleasure to work with, taking time to meet with us several times before our tour kicked-off, to ensure we were aligned with content and message. We could not be happier with the outcome and would highly recommend Ryan.”

~Mike Gray, Southeast Toyota Distributors