Keynote Topic:

Marketing to Generation Z & Millennials



The Problem:


Millennials and Generation Z have overtaken Baby Boomers and Generation X as the generations with the most spending power.


The Solution

Millennials and Generation Z have the most pent-up purchasing power of any generations. $24 trillion is the estimated wealth of Millennials by 2020 in the U.S. alone. Millennials and Generation Z won’t respond to marketing approaches of the past. Social networks, mobile technology, and the evolving landscape of digital payments have changed how the next generations wants to consume.

Ryan shares clear insights into the buying behaviors and expectations of Millennial and Generation Z consumers. This program delivers proven and actionable strategies for gaining the attention of Millennials and Generation Z and earning their long-term loyalty.

Attendees Gain

  • Insights into Millennial and Generation Z buying behaviors and expectations
  • Perspectives of how each generation approaches buying
  • Strategies that are proven and actionable to market to Millennials and/or Generation Z
  • Techniques for gaining the attention and loyalty of Millennial and/or Generation Z consumers
  • Ability to successfully positioning products or services with Millennial and/or Generation Z consumers
  • Ability to work, communicate, and lead across generations

This program is available as a customized keynote presentation, a half-day workshop, or a full-day workshop.

"Ryan was the keynote speaker for our Southeast Toyota Marketing Meetings. We received dozens of unsolicited, positive comments regarding Ryan's “Marketing to the Next Generation" presentation. Ryan was a pleasure to work with, taking time to meet with us several times before our tour kicked-off, to ensure we were aligned with content and message. We could not be happier with the outcome and would highly recommend Ryan.”

~Mike Gray, Southeast Toyota Distributors