Meet Generation Z. Today’s youngest generation. The first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with a touch of a finger.
Generation Z equipped with their own strengths, weaknesses, perspectives, needs, and wants have begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world.
Change is inevitable but understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it.