What is gamification? According to Wikipedia, gamification is the use of game-thinking and game mechanics in a non-game context in order to engage users and solve problems. Despite the picture below, nowadays you can be described as a gamer if you use the following: game consoles, handheld game consoles, computer games, and/or mobile app games. The below statistics were pulled from Jane McGonigal’s book: Reality is Broken.
12 STARTLING GAMIFICATION STATS:
- In the United States alone, there are 183 million active gamers.
- Active computer or video gamers play 13 hours a week on average.
- Collectively, the planet is now spending more than 3 billion hours a week gaming.
- 69% of all heads of household play computer and video games.
- 97% of youth play computer and video games.
- 40% of all gamers are women.
- 1 out of 4 gamers is over the age of 50.
- The average game player is 35 years old and has been playing for 12 years.
- Most gamers expect to continue playing games for the rest of their lives.
- On average, gamers fail 80% of the time and yet they still find the gaming experience enjoyable.
- Nick Yee, a leading researcher of MMORPGs (Massively Multiplayer Online Role-playing Game) is the first person to receive a PhD for studying the game World of Warcraft.
- 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work.
- More than half of these gameful executives say they play during work in order “to feel more productive.”
Soon gamificaiton will no longer be a trend but a vibrant and viable strategy to retain talent and/or increase engagement across your organization. Will you take this growing gamer majority seriously and choose to leverage it to be your next generation catalyst?
Question: What aspects of your life would be enriched if they were gamified?